2024 Toyota Prius Prime
Build and price your new Toyota Prius Prime exactly the way you want it.
Plug into the Sporty All-New Prius Prime
The 2024 Prius Prime offers performance, technology, safety and even a little attitude. This electrified sedan is built for enthusiasts looking for a spirited electrified ride. The fifth-generation hybrid powertrain coupled with a 2.0L engine gets hearts pumping with advanced EV performance and stellar fuel efficiency. The efficient lithium-ion battery pack increases the EV range by more than 50% over the previous generation of vehicles. The interior is fully equipped with tons of intelligent features, including the intuitive Toyota Multimedia System and Toyota Safety Sense 3.0. The evocative design language can be found throughout the sporty lineup of SE, XSE and XSE premium grades. With the Prius Prime, drivers are ready to take on the road ahead.
TNGA-C Platform
50 mm lower. 20 mm wider. 25 mm longer. The lower centre of gravity, reduced weight and increased rigidity of the second-generation TNGA-C creates a wider stance and a lower driving position that feels sporty, yet comfortable.
Sophisticated Interior
From a driver-centric console and soft touch materials to heated front seats and available Qi wireless charging, Prime is comfortable and fun-to-drive. And the modern black satin chrome finish provides an elegant ‘touch and feel’ experience on the steering wheel and dash.
Drive Connect
Enjoy Cloud Navigation with real-time updates, access to a 24/7 live agent with Destination Assist, and Intelligent Assistant that responds to your natural voice.
Available Advanced Park
Take the guesswork out of parking. Available on the XSE Premium, Advanced Park helps you steer, accelerate, brake and shift into and out of the perfect parking position every time.
Drive Modes
The four different drive modes maximize power and fuel efficiency, for a variety of driving styles and conditions
NORMAL MODE
Provides an excellent balance between driving performance and fuel efficiency, suiting a wide variety of driving scenes.
ECO MODE
To enhance fuel economy, a gentler amount of torque is generated when pressing the accelerator, and air conditioning operation (heating/cooling) is suppressed.
SPORT MODE
For more responsive steering and accelerating, the powertrain delivers more control and sportier driving.
CUSTOM MODE
Select the powertrain, steering, and air conditioning controls to match your preferred settings.
Build and price your new Toyota Prius Prime exactly the way you want it.